2024 in review: HubSpot’s customer platform recognized by industry experts

• In 2024, we introduced Spotlight, our new biannual product showcase and launched over 400 products
• Inc., Forbes, Newsweek, G2, Gartner and more recognize the reliability and quality of HubSpot’s platform

It's been a busy year of building at HubSpot. We kicked off 2024 by introducing Spotlight, our new semiannual product showcase, and went on to launch over 400 products across the customer platform that help go-to-market teams drive growth. In fact, in 2024, 86% of customers used HubSpot daily. 

From the all-new Content Hub to create and manage content, to Breeze, our AI embedded across the entire platform—we’re more focused than ever on our mission of empowering SMBs with fast, easy-to-use technology on one unified customer platform. 

And we’re honored that a number of influential organizations have noticed. In 2024, HubSpot was recognized for our culture and our product—and we couldn’t be prouder. Here are some of the highlights: 

Inc., Forbes, and Newsweek recognized HubSpot for our work to help businesses thrive:

• Inc. Power Partner Award
• Forbes Most Trusted Companies in America 2025
  
• Newsweek America's Most Reliable Companies 2025

G2 ranked HubSpot as #1 in sales and marketing software:

• G2’s Best Software Sales Products for 2024
• G2’s Best Marketing & Digital Advertising Software Products for 2024

For the fourth consecutive year, Marketing Hub was named a Leader in the Gartner® Magic Quadrant™ for B2B Marketing Automation and the inaugural Forrester® Wave™ for B2B Revenue Marketing Platforms, reinforcing our position as an innovator in marketing technology. 

The Martech Breakthrough Awards recognized Sales Hub as the best sales enablement software for SMBs.

We might be biased, but we think HubSpot’s community is among the best. And so does Khoros, who recognized HubSpot’s community of peers, partners, and customers with the Kudos Award for Best Peer-to-Peer Knowledge Sharing.

“It’s great to see all the love and recognition from people championing HubSpot,” said Andy Pitre, EVP of Product, HubSpot. “We work hard to build a product that millions of people trust to grow their careers and companies. Our customers have a lot riding on HubSpot, and they deserve a great product.”

While the recognition is appreciated, at HubSpot, we’re focused on the future. We’ve got big things planned for the customer platform in 2025. From AI agents to unstructured data, it’s going to be an innovative and impactful year for HubSpot and the SMBs who depend on us to grow. As our CEO, Yamini Rangan, said at INBOUND 2024, with the right technology “all businesses can play big.”