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Buyer Intent

Discover what companies in your target market are showing intent to purchase on your website, and watch your market share grow.

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Uses Clearbit Buyer Intent technology

  • Identify high-fit and high-intent accounts, complete with webpage visit activity and industry tags

  • Create workflows to route leads to sales using buyer intent behavior data

  • Improves conversions with enriched prospect data from new companies in your target market

  1. Close the right leads at the right time.

    Every day anonymous visitors are reading your homepage or reviewing your pricing page, but you lack the market intelligence data to identify them.

    Anonymous visitors are visitors who have visited a page with your tracking code on it, but haven't converted through a form and aren’t a contact in your CRM yet. Unless they fill out your form, you have no way of engaging with them.

    Buyer intent helps you turn anonymous visitors into customers by telling you what companies in your target markets are ready to buy with reverse-IP* and enrichment data. Use Breeze Intelligence buyer intent data and tools to scale your intent-based prospecting. 

    *Clearbit Reveal made for HubSpot

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  1. Identify high-intent visitors' needs.

    It’s hard to be in the right place at the right time, especially when you’re a salesperson with lists of prospects to call.

    Let Breeze Intelligence buyer intent connect anonymous web visitors to company IP address. Now your sales teams will know what companies are visiting your website and which product features or pricing pages they want to talk about on a call.

  2. Enhance lead generation and qualification.

    Understanding the visitor behind a website visit is a marketer’s dream. Your sales team knows that not all leads are equal, and marketers know not all traffic will turn into meaningful leads.

    Let buyer intent connect marketing and sales with enriched data to be used for time-based sales follow-up emails and personalized lead nurturing campaigns.

  3. Prioritize lead follow-ups.

    Not knowing who your most promising leads are causes your sales team to be inefficient with their time and impact.

    Assign scores based on website behavior, intent, lifecycle, and deal stage to focus on your highest quality leads.

  4. Create personalized outreach and marketing campaigns.

    If your emails and ads are generic and unpersonalized, they probably have low engagement rates.

    Send emails based on what a user did last on your website. Add visitors who are looking for jobs to a list that excludes them from marketing and sales. Segment your prospects into different workflows to make it easier for both marketing and sales to follow up with the right message.

Have questions? Give us a call and we'll walk you through it.

+1 857-829-5060

After comparing our current website tracking tool (a leader in the space) with HubSpot's new buyer intent feature over 14 days, the results were clear: HubSpot showed three times as many companies that had visited our website than our current tool. I can confidently say that HubSpot's buyer intent feature is among the best visitor tracking solutions available.

Katie McCauley

Senior Manager, Marketing

SnapFulfil

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Frequently Asked Questions