Welcoming Frame AI to the HubSpot Team

This was an internal post sent to all HubSpot employees from HubSpot CEO, Yamini Rangan, on December 6, 2024.

Hi Team,

I’m excited to announce that we’ve signed an agreement to acquire Frame AI, an AI-powered conversation intelligence platform. Frame AI’s solution turns unstructured data—like emails, calls, meetings and conversations—into real-time insights, helping businesses not just meet customer needs, but anticipate them.

Why This Matters

We’ve always said AI is only as good as the data that powers it. Until now, structured data—contact details, website visits, purchase history—has been the foundation. But AI has fundamentally changed how we think about data. Unstructured data, such as conversations from calls, emails, and meetings, is now key to understanding customer sentiment, behavior, and intent. With Frame AI, we’ll harness these conversational insights with the structured customer data we already have to help our customers grow faster.

How This Accelerates Our Vision

Unifying customer data has been at the heart of our mission to help businesses grow; it’s also one of the reasons customers love HubSpot! With Frame AI, we are accelerating our ability to analyze structured and unstructured data across the customer journey at scale. Imagine every customer conversation anyone in the company creates now being transformed into useful insights that power workflows across all Hubs. We are turning this information into real-time customer intelligence. Imagine a marketer being able to tailor content more precisely, a sales rep knowing which deal to prioritize, or a service specialist getting alerted about a high-risk customer. Whether we are helping customers better optimize campaigns, close deals faster, or prevent churn, the impact we can have on our customers’ growth is exciting.

Why Frame AI is the Perfect Fit

George, Robbie, Jesse, Brandon and the Frame AI team bring nearly a decade of expertise in natural language processing and machine learning. They’ve built deep technical knowledge and a proven platform for creating value from unstructured data, making them the perfect fit for HubSpot. Once the deal closes, the Frame AI team will join us to build these conversational insights natively into Breeze, our AI across the customer platform.

This is a big step forward in our mission to help businesses grow better with AI. I can’t wait to welcome Frame AI to HubSpot!